Amelia Hitchcok-Merritt, the founder of Bijoux De Mimi, has productively turned her adore for generating jewellery into a flourishing small business that has captured the hearts of TikTok people everywhere you go.
With a enthusiasm for layout and a want to bring special and cost-effective items to the industry, Amelia launched Bijoux De Mimi in 2019. What begun as a facet hustle speedily obtained traction on social media, many thanks to the viral mother nature of TikTok. Customers ended up drawn to her stylish and customizable jewellery pieces, and shortly, orders began pouring in.
Amelia’s eager eye for type and interest to detail set Bijoux De Mimi aside from other jewellery makes. She constantly experiments with new components and strategies to create just one-of-a-form items that cater to a wide assortment of tastes. From minimalist designs to daring assertion pieces, there is one thing for everyone in her selection.
As the brand’s reputation grew, so did the demand for Bijoux De Mimi items. Amelia speedily recognized the potential to scale her organization and commenced choosing a group of experienced artisans to aid her meet need. This go not only authorized her to increase her product choices but also made occupation options for other folks in the sector.
Right now, Bijoux De Mimi is a £1 million small business, thanks to Amelia’s commitment and entrepreneurial spirit. She carries on to keep forward of the curve by being on major of the most up-to-date tendencies and partaking with her faithful consumer foundation on social media. In addition to operating her profitable small business, she also gives back to the local community by donating a part of her gains to charitable triggers.
Amelia Hitchcok-Merritt’s journey from a smaller-time jewellery maker to the founder of a million-dollar manufacturer is a testomony to the electric power of enthusiasm, creative imagination, and really hard perform. With a crystal clear vision and a powerful work ethic, she has constructed a brand name that resonates with clients all-around the globe and shows no signals of slowing down.
At 22 a long time aged, Amelia Hitchcock-Merritt is sitting on a seven-figure jewellery empire that was begun with nothing at all much more than £400 of personal savings and a TikTok account.
Bijoux De Mimi, fondly hailed as TikTok’s favorite jewellery manufacturer for its colourful jewels, combine ‘n’ match designs and It-woman reputation amongst Gen Z, was introduced by a then 18-yr-aged Amelia in 2020.
“In a yr of launching, I experienced a 1,118% progress charge,” Amelia explained to Howdy!. “I virtually begun selling jewellery from my bed room, in the beginning by receiving all my friends’ small sisters to stick to Bijoux De Mimi on Instagram,” she added, which sparked a pattern of Bijoux-clad college women carrying Amelia’s glittering patterns.
Amelia’s crystal-studded huggies and stackable sparkling charms have considering that adorned the ears, necks and wrists of Produced In Chelsea’s solid, Mia Regan, Trinny Woodall, Amelia Dimoldenberg and additional.
With a listening to help-pleasant jewelry assortment, over 50 million views on TikTok and ambitious plans for upcoming launches, Bijoux De Mimi’s development from lockdown venture to 7-determine firm is just one of the most inspiring results tales to emerge from the pandemic.
In gentle of Global Women’s Day, Amelia opened up about how to be a prosperous company owner, why age is just a selection and how to kick imposter syndrome out the doorway.
As we chat about espresso at 76 Dean Street, Amelia will get candid about the early times of Bijoux, which emerged from boredom immediately after her boyfriend challenged her to get started a enterprise all through the depths of the Covid-19 lockdown.
“I love so much that Bijoux’s progress has been organic and natural, I have in no way paid out an influencer,” she tells me, though speaking me by means of the viral films that put Bijoux De Mimi on the jewelry map.
“I only begun carrying out paid ad in January, I’d by no means paid out for ads prior to that,” mentioned Amelia, who relied entirely on gifting to TikTok influencers in the to start with thriving many years of her organization.
“Social media is every thing for Bijoux. I adore that, because we have this kind of a cult next of women who are obsessed with our model – and it’s so empowering. I consider all our followers come to feel so linked to Bijoux, and to me, and the tale. I assume which is why it can be accomplished so effectively.”
You are a CEO at 22, have you at any time skilled imposter syndrome?
“I surely did working experience imposter syndrome in the starting of Bijoux De Mimi’s journey, but I’ve because taken the ‘fake it right up until you make it’ solution. I have realized that all the times when I have thought, ‘I will not are worthy of to be here’ do not matter, simply because I am there because I am just as prosperous as everybody else in that home.
“I essentially know extremely little company lingo, I’m not competent up on how to run my accounts, I will not have a organization diploma, but I have designed a profitable firm,” Amelia mentioned honestly.
Her magic formula to accomplishment? “I am amazingly self-knowledgeable. I have realized from my errors, and I am constantly eager to master how to do every thing so that I never get taken gain of, but will always get assist where I require it.”
Have you ever struggled with people not getting you seriously simply because of your age?
“Indeed. Hundreds. I have experienced that throughout Bijoux’s journey. I get it as a positive issue however, it would not determine my results and it isn’t going to indicate I’m any a lot less expert, it just implies I am still mastering.”
Are there any strong ladies in your everyday living who have encouraged your journey?
“Trinny Woodall is my enterprise mentor, and I’ve always been tremendous impressed by her,” suggests Amelia. “I was invited to sign up for a person of her Elevator Pitches (Trinny’s YouTube series that showcases feminine founders and their company ventures) mainly because her daughter was a fan of Bijoux. She observed potential in me and my small business and grew to become an investor”
“To be sincere, I’m seriously pushed by any effective lady. Grace Beverley, for instance, is a significant affect for me,” she adds.
“I also adore the Princess of Wales’ type. I really like how she’s so vintage but so chic. As quickly as Princess Charlotte gets her ears pierced, I want her to be a Bijoux girl.”